eDemand Generation Engine (eDGE)
An efficient, flexible and affordable alternative to some of the some of the more heavy weight solutions for lead generation & management. (www.eloqua.com, www.marketo.com, etc) eDGE enables user authentication on Microsoft Partners websites that replaces cumbersome “fill out this form to get this whitepaper” form2email scripts.
It allows Microsoft Partners to track when visitors to their website download or view any materials, tools or files.
Some key features:
- Logs which page the visitor was on when they downloaded an item. This allows the Microsoft Partner to split A/B test their landing pages to determine which copy increases the conversion rate. Tracks and manages users who sign up for Webinars, Events, Podcasts, Seminars, Live Support Sessions, Newsletters.
- By tracking the content that interests visitors it allows the Partner’s marketing team to concentrate their efforts on the creation of content that is proven to engage visitors and generate demand.
- Builds a detailed prospect activity profile for the Microsoft Dynamics Partner’s sales team. Tracks how the lead arrived on the website and what was done during the visit and for how long.
Unix server required. Installation, phone support and upgrades included.
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