Website Design & Development

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Website Design: creating the layout and visual elements of a website, i.e. the creative side of building your website.

Website Development: programming or coding a website to make it perform according to goals, i.e. the techie side of creating your website.

First Impressions Count

Up to 65% of prospective software buyers will first research a product or service using a search engine.1 This means your website is most often the first impression that prospect will have of your business.

Outdated technology, convoluted structure, sloppy copy and overall poor visuals all lead to one result – that prospect hitting the backspace key to find one of your competitors. That is, if they can even find you. If your site is poorly search engine optimized (SEOd) on-page or off-page, those potential clients probably don’t even know you exist.

Here’s how SALESWORKS will help you.

Websites from Analysis through Maintenance

SALESWORKS starts by getting to know your business, audience and goals inside and out. With those elements firmly in mind, our website developers and designers then move on to:

  • Visual Bang: With your vision in mind, our designers create mock-ups with various layouts for you to choose from.

  • Logical Architecture: Navigation of your site is designed with that visitor’s first impression in and industry-standard best practices in mind.

  • Website Development: Our web team will slice, optimize, layout and create a template, then begin building your pages. We’ll create and install any scripts or lead-generation forms you require.

  • Snappy Copy: Our copywriters will learn your language and build SEO-savvy content that not only gets picked up by search engines, but also holds the attention of and resonates with your target audience.

  • Blog Integration: We will install blog software on your own server so you can easily maintain a company blog, providing fresh content and more opportunities for link building.
  • Quality Assurance: Once production is ready, you’ll take your new website for a test drive on our development server. SALESWORKS will fix and tweak the site to meet your approval.

  • Delivery: We upload the site to your server, do a final quality-assurance check and your website is live!

  • Long-term support: Keep your content current with a support or maintenance contract for website updates and enhancements.

Stop wasting time and losing sales. Contact us to make the most of the first impression you’re leaving on prospects and take your business to the next level.

1 Source: Enquiro, MarketingSherpa, October 2004

SALESWORKS. Meaningful, measurable results.