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Copywriting: using the written word to promote a business, person, idea or opinion.

Easy Reading is Damn Hard Writing

Poorly-written copy is a turn-off to prospective clients.

Convoluted, overly-technical writing will cause a layman’s eyes to glaze over. Meanwhile, vague copy can leave readers with the impression that you neither know your business nor have a grasp of their industry. Spelling and grammatical errors are indications of plain old laziness.

Our copywriters create clean, concise copy that speaks to the pains and needs of your target audience.

Copy That Sings

At SALESWORKS, we don’t simply know how to craft a sentence. Our copywriting for the web works because of our:

• Keyword Know-How: We are adept at writing with your keyword strategy in mind, while also ensuring your copy reads like it was written by a person, not a machine.
• Industry Knowledge: We know the pain points specific to Microsoft Channel Partners, Value Added Resellers and other B2B businesses, particularly in the business management software industry.
• Vertical Expertise: We understand the day-to-day issues of the various industries your clients work in – distribution, manufacturing, professional services, not-for-profit and more.
• SEO Proficiency: In addition to your page and lead-generation copy, our SEO copywriters craft your tags and meta descriptions to further cement your website’s standings in search engines.
• A Team Oriented Attitude: We work with you every step of the way, from understanding the intricacies of your business inside and out before we start writing to getting your feedback and approval on every page we write.

Contact us for copy that truly reflects your business and captures the attention of your prospective clients.