PPC/SEM Management & Optimization: to monitor and maintain a single or multiple Pay-Per-Click (PPC) or Search Engine Marketing (SEM) campaigns.
Lean, Mean PPC Management Machine
Getting your PPC/SEM campaign up and running is only half the battle. Though it would be nice, you can’t simply sit back and expect your campaign to do all the work for you.
If you don’t see conversions – nobody is clicking on your ads or they’re clicking on the ads but not filling out a form – you’re simply flushing that ad spend down the toilet. In order to drive value, effective PPC campaign management is a must.
Put Your PPC Campaigns to Work
Our PPC/SEM Management & Optimization service includes:
- Monitoring individual ads and each overall campaign, and evaluating conversion rates on an ongoing basis.
- Managing bids and tweaking keywords as needed to ensure campaigns are cost-effective.
- Testing different ad copy, ad groups, offers and squeeze-page copy in order to meet click-through and conversion rate goals.
SALESWORKS provides monthly PPC campaign reports, detailing the click cost of each keyword, click-through rates, conversion rates, cost per lead and more. So you always know where you stand.
Stop expecting your PPC campaigns to run themselves – talk to SALESWORKS and start seeing the results that come from having a lean, mean PPC management machine in your corner.