Creating an effective Pay-Per-Click (PPC) advertising or SEM (Search Engine Marketing) campaign seems deceivingly easy. In fact, campaigns that work require careful analysis, planning, preparation and implementation.
SALESWORKS’ PPC team has fine-tuned a process that ensures you will meet your online demand generation and lead conversion goals. This process has been developed over several years of working with clients in the technology industry.
The Steps to Success
Our PPC/SEM campaign creation will take you through the following steps:
Keyword Research: Our crack PPC team will determine the best keyword phrases to bid on to boost the chances of your ad being displayed to the right audience.
Preparation & Development: We’ll work with you to develop an appropriate daily ad spend budget, geographical targeting, ad groups and landing page offers.
Copywriting: Our copywriters will create clear, concise squeeze page and squeeze page offer copy that speaks directly to your potential prospects with a clear call to action. Squeeze pages are proven to drive greater conversions than a traditional website-integrated landing page.
Page Design: Our web designers will build clean, easy-to-navigate squeeze pages, minus the clutter and link overload that users face on many websites today.
Implementation: In addition to creating your campaigns in Google Adwords, SALESWORKS will set up conversion tracking and launch your campaign.
In short, we work smart, driving the greatest value for your PPC campaigns. Ask how SALESWORKS can maximize your qualified leads while minimizing your investment.
