Pay-Per-Click (PPC) Advertising or Search Engine Marketing (SEM): advertising on search engines using keyword phrases to increase the chances of your ad displaying when searchers type in your targeted phrases. When a searcher clicks on your ad, you are charged a fee based on your bid price.
The concept of PPC advertising or SEM PPC seems simple enough. You pay per click to drive traffic to your website or a squeeze page built specifically for your ad campaign. And voila, leads are generated through website form inquiries.
Piece of cake, right? Not really. Lacking expertise, it’s all too easy to make common and expensive errors, like:
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“We recognized the immediate need to form a cloud strategy for our business in early 2010 and we quickly were in over our heads so we called on the team at SALESWORKS for their invaluable advice and direction.”
Morgan D. Harris, CPA
ERP Practice – Managing Partner
Dynamic Methods Inc.
