Integrated Online/Offline Campaigns: the process of generating prospects and leads using complementary online and offline tactics.
A, B or All the Above?
When it comes to gathering leads, too many businesses take a black or white approach.
Those who have been around for a while may be scared to test what they don’t know, so stick with their tried and true method, namely offline lead generation campaigns. Meanwhile, others are keen to realize the immediacy and savings offered by an online lead generation campaign.
However, to run a truly effective campaign, a smart business must do both.
A Balanced Approach to Lead Generation
There is a happy medium. We help you enjoy the best of both worlds, combining the romance of offline campaigns in order to capture the interest of prospective clients without breaking the bank with the speed that comes with online lead generation.
SALESWORKS offers integrated offline and online lead generation campaigns, including:
- PPC campaigns that bring traffic to carefully-crafted landing pages.
- Multi-touch email campaigns tailored to a prospect’s level of interest or stage in the buying process.
- High-impact direct mail, including postcards, boxes and inserts.
- Webinar invites and registration pages.
- Unique offers to share with potential clients, such as white papers, articles and case studies.
Talk to SALESWORKS about how an integrated campaign can drive results for your business.