Marketing Positioning: to create/define an identity or perception that resonates with your target audience to provide a unique competitive advantage in a defined market.
Marketing Re-positioning: to change an identity or perception that has been established by defining a new identity or perception within a defined market to provide a unique competitive advantage.
Your company lacks focus, direction and identity. You couldn’t tell people who you are, what you do and why they need you if you had all day. You’ve got no elevator pitch, no unique selling proposition, no nothing. Stop mumbling through conversations about your business and start staking claims.
Eliminate The Fluff
SALESWORKS filters out the fluff to identify the core strengths of your business by:
- Interviewing your real customers to find out why they work with you.
- Warning: Don’t have someone in-house do this. You’ll never get truthful answers.
- Establishing core themes from these interviews that resonate with your target audience.
- Creating a Brand DNA that encompasses your core positioning, brand promise, brand personality, core messages, target audience and tagline.
Isn’t time you had a real answer to the question: “Why should I buy from you?” Contact us and we’ll craft an accurate, persuasive answer that motivates action to buy.