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One of the major trends for 2012 in web design is the use of ‘Responsive Web Design’. It will be the key phrase of the year for web designers and developers. As more and more devices like tablets, smartphones, and monitors utilize web applications, having a Responsive Website is, and will be, a necessity. It will be impossible and impractical to try and keep up with endless screen resolutions and devices.
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Everyone on the Internet nowadays have very little patience. You want to get your message across right away to your audience. You want them to find things quickly and we should design sites to aid them. One of the most important ways to do this is with various call to action points.
A call to action is a prominent section on a web page that we want to guide the user’s attention to. The focal point is the eye-catching centerpiece of the page; it stands out and is distinct than other components. By designing certain areas on the website, we create and emphasize on the areas we want the user to focus on and get the message across.
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It may come as a surprise, but if you’re planning a website redesign in the near future, bear in mind the screen resolution you’re being promised may be some way off fitting your website on screen. After some research on partner websites we discovered that a surprising number did not actually fit the most common screen resolution.
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July.
This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being:
- Raise brand awareness;
- Boost prospects and leads;
- Drive sales. …
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In the last few months, most of design time has consisted of designing HTML email for our clients and ourselves. Whoever predicted that email was going the way of the dinosaurs couldn’t be more wrong.
At this point, after many rounds of trial and error, I’d like to think I have a very good grasp on designing emails for successful delivery. Developing artfully designed emails to implement across the most popular marketing automation/email marketing programs has been challenging. Overcoming that challenge to see a flawlessly designed email delivered right to your inbox does provide a great sense of satisfaction.
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Sitting at my desk working on a new project, it dawned on me that much has changed in design and design concepts in the last year.
From the new standard of web markup language to even how fonts are displayed on a website. Adjustments much be made accordingly to keep up with this rapid moving market…
HTML5, CSS3 and Javascript
2010 took a big leap forward, in the right direction, with web markup language. HTML5 is still quite away from being standard across all browsers, but the viewing sites that are built in HTML5 and CSS3 are very pleasurable to the eye. To see what the hype is about visit www.html5gallery.com this site has a lot of examples of sites built in this markup language.
Modern browsers like Safari, Chrome and Firefox all support HTML5 & CSS3. Unfortunately, Internet Explorer 9 may not support all features, but in time it will be forced to.
Javascript adds to the magic to our viewing pleasure when visiting websites. Javascript plays a major role of development of HTML5 and CSS. The combination of all these languages helps push web designers and web developers progressively in to the future of producing exciting and interactive websites.
Social Networking
There is no doubt that social networking is gaining popularity every day. You know it’s big when they make a blockbuster movie about it. When a website becomes a verb like, tweeting, you’ve established more than an a social trend. Social networking has become so powerful, some people think Facebook is the internet.
Mobile Web
The web browsing experience has been change with the iPad, tablets, smartphones and portable laptops to operating systems, like the Android and Windows. The internet can be accessed virtually anywhere with or without a wi-fi connection.
The mobile industry has changed the way we create and design websites. Not only do we have to consider sizing and colors of a website, but how we build them. One of the changes that help us is the web markup language, like HTML5 and CSS3.
Many iphone apps are created only in HTML5. That being said, many designers now are now strictly designing for the mobile web. The industry has grown so fast and large that it’s becoming its own market for web designers and web developers.
Typography for web
Last but not least, my favorite development of 2010, is the use of the @font-face rule. There are other methods like Cufon, sIFR and FLIR. But the @font-face rule is the simplest and strongest method the help of services like Google Font API with another service, like Typekit. This can make your designs and brand look exactly how you want it.
How are you using the web technologies of 2010 to improve your website and mobile marketing?
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word. …
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First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will start making assumptions about your organization at the first glance of your website. If your website has an unattractive user interface or poor navigation, potential customers will immediately leave your website in search of something better.So what factors do prospective customers evaluate on your website to decide whether or not it’s worth their time? Is all the content on your website relevant to your business? Do you think it’s time for a website redesign?
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