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search engine optimization
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1 Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word.
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WordPress on the Windows platform Many Microsoft partners are hesitant to use WordPress™ to power their website for a multitude of reasons. Partners want to focus on Microsoft® products as they tend to integrate together more seamlessly and have commercially available support. Their expertise lies in Microsoft products and services and using Open Source UNIX® software in their infrastructure is akin to using a Ford part in a Ferrari. This article is going to help you understand why we recommend the use of WordPress for partner sites and why we think it fits in nicely with the rest of your...
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. For most landing pages the primary goal is to generate as many leads as possible. To drive traffic and achieve a high conversion rate it is necessary to have a good landing page(s).
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Google recently introduced a fundamental shift to the front end experience of using a search engine. The change, titled Google Instant, displays search results as you type out your search query without requiring you to hit submit through the use of AJAX & DHTML.
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Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea.
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Sitemaps were first introduced by Google in 2005, since then they have been implemented by all major search engines including (Yahoo, Bing and Ask). Sitemaps allow you to inform search engines about content on your website. The information you can communicate includes: when it was last updated, how often it changes, level of importance and related URLs. Sitemaps allow search engines to intelligently crawl your site without exhaustively scanning every page for changes. The Internet Has Changed A lot has changed in search and in the technical infrastructure of the internet since 2005. ...
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First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will start making assumptions about your organization at the first glance of your website. If your website has an unattractive user interface or poor navigation, potential customers will immediately leave your website in search of something better. So what factors do prospective customers evaluate on your website to decide whether or not it’s worth their time? Is all the content on your website relevant to your business? Do you think it’s time for a website redesign?
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I had the pleasure of attending SMX Advanced, the premier Search Marketing Expo, earlier this month. SMX Advanced is recognized as being the go-to event of the year for Search Engine Marketers and all the big names in the industry are in attendance. Let's take a look some of the information that was put forward that business software resellers can use in their inbound marketing strategies.
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A few days ago, I got into a discussion on a forum about meta tags and their benefits for search engine optimization. The original poster had asked about which meta tags were the most important for SEO. The overwhelming response was, "Meta tags?! Nobody cares about those anymore -- don't waste your time!" For SEO maybe, but ignoring meta tags altogether could mean that you're missing out on valuable clicks when your site shows up in the SERPs (search engine results pages).
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I see this question come up quite often. People ask where they should set up their new company blog to maximize their blog's SEO effectiveness. Answers are always varied and mostly, in my humble opinion, incorrect. To take full advantage of the search engine optimization benefits of setting up a new company blog, there's only one answer. But first, how does a blog help with your search engine optimization efforts in the first place?
