First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will start making assumptions about your organization at the first glance of your website. If your website has an unattractive user interface or poor navigation, potential customers will immediately leave your website in search of something better. So what factors do prospective customers evaluate on your website to decide whether or not it’s worth their time? Is all the content on your website relevant to your business? Do you think it’s time for a website redesign?

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