… to Bring You a Giant Advertisement (or Magnetic Content and the Death of Interruptive Advertising)
(Okay so “death” might be a bit strong but you have to lead with a snappy title or you are in trouble from the start)
It is March. So why am I still writing about trends for 2012? I have a blog to write that’s why. And there is nothing people like more than reading about trends – even if other people have written about the very same trend before. In fact, that is what makes it a trend. If only one person wrote about it there is really no trend.
So let’s step back for a moment. You have something to sell. You need to market this thing. How do you do it? …Read More
The question we asked was:
- What is the biggest concern / issue you face in 2012?
We received hundreds of responses and more than 48% of these responses were related to a lack of sales leads. The people have spoken and they want to know, how exactly can you generate B2B leads.Read More
Email marketing without a baseline is taking a shot in the dark. Continuing to forge ahead with email marketing without measuring how successful your current copy, layout, design and subject lines have been performing is asking for marginal to no results. Put your methodology to the test with split testing. …Read More
Marketing and sales still can’t agree on the definition of a “qualified lead”? End the tension, bickering and unproductive arguments through establishing an objective lead scoring system.
Lead scoring is the answer to multiplying your resources and scaling your capacity while shorting your sales cycle through mining the critical information about each suspect or prospect using demographic and behavioral scoring. …