Mobile devices target a more specific audience than that of the traditional web.  These days the majority of executives use smartphones and companies are still spending on mobility and productivity tools for small to medium-sized businesses.

According to a Nielsen report in 2009 more than half of the smartphones on the market today are used for business.  Apple recently announced selling 50 Million iPhones/iPods and Google has announced they are making 100,000 activations per month of new devices.  With only those two statistics combined you have a HUGE emerging market of business users to target.

While executives are using their phones for business, they are also using them for pleasure, installing games and applications.  Ignoring this advertising channel is eliminating an emerging revenue stream. Continue Reading…