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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1 Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word.
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How important is choosing the right color palette for your company image? This choice can have endless repercussions on your business. You want to send a positive message about yourself in your respective industry. Colors like blue and black may be great in sales, but in other arenas it can be downright depressing.
