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b2b online marketing
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LinkedIn seems like the perfect platform for business-to-business advertising. You’ve got a captive market, you can target specific industries with specific offers, you can decide which level of executive will see your ad. It’s an ideal scenario for us search marketers. At least in theory.
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
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When a business is engaged in Pay-Per-Click, Search Engine Optimization, etc to generate leads the general assumption is that they have a process in place to follow up with and nurture those leads. Unfortunately, this is not always the case and we see a lot of vendors who lack any form of cohesive, stringent follow up / sales process.
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Once upon a time it was commonly believed that social media was a time-waster for B2B companies. Times have changed. In December, Google and Bing confirmed in an interview with search engine land’s Danny Sullivan that Twitter and Facebook links indeed have an impact on how well a webpage ranks. In a nutshell, in addition to helping boost your presence and credibility, retweets and link-sharing on Facebook by the right people can help drive your organic search results. Now ignoring social media simply will not do. Armed with the right information, tackling social media can feel a lot less...
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With Valentine’s Day just around the corner, I thought this would be the perfect time to think about how you are romancing your suspects/prospects, or turning them off with your first encounter.
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If you’re new to PPC advertising then you may be finding it difficult to determine the size of your budget. There are no easy answers for setting up an initial budget; however, there are certain things you should consider before starting.
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You’ve been diligent and invested the time and resources to create original copy promoting your products and/or services. Your team has put together a blog that speaks specifically to how they have resolved pains particular to your industry. Then wham – you find it all on someone else’s website.
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I had the opportunity to attend the Marketing Sherpa B2B Marketing Summit this week in San Francisco, featuring speakers and expert panels across industries and sectors. The summit covered today's HOT B2B Marketing topics across the gamut, with: Landing Page Optimization, Social Media for the B2B Marketer, Direct Mail Revitalization, Lead Nurturing & Lead Scoring, Successful Drip Email Nurture Campaigns, etc.
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Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea.
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As a copywriter and a former reporter, I’m always on the lookout for clichés in copy. A journalism professor drove this home for me many years ago by sharing his least favourite cliché: It’s every parent’s worst nightmare.
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As you can imagine, being the newest member of the SALESWORKS team, the learning curve here is exponential. Luckily, I have some talented teachers. My first endeavor is writing effective online sales copy. Effective sales copy is pulse of your website. Your sales copy must evoke an emotion in the reader and compel them to take action. This can be accomplished through addressing the following:
