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Ah Summertime! Vacations, Beaches and PREPARATION. As we sit back, relax and enjoy an ice cold beverage, we should consider that the number two selling season is quickly approaching. I am talking about the fact that December is the second highest sales month for new license sales in the business application (ERP/CRM) industry. So, as you roll over to avoid getting sunburned… you should consider that your Fall Marketing Campaign should be 100% done and ready to execute the first week in September.
