Writing Effective Sales Copy – Why You Need It

As you can imagine, being the newest member of the SALESWORKS team, the learning curve here is exponential.  Luckily, I have some talented teachers.  My first endeavor is writing effective online sales copy.

Effective sales copy is pulse of your website.

Your sales copy must evoke an emotion in the reader and compel them to take action.  This can be accomplished through addressing the following:

• PAINS – Identifying common pain points.
• SOLUTIONS – Providing ideal solutions to the pains.
• BENEFITS – Highlighting unique benefits of your solutions (not features).
• BUILD TRUST – Building trust through experience and remove the risk.
• OFFER – Offering relevant information that compels a call to action.

It is vital that you catch the reader’s attention, identify with their situation, peak their interest, and provide enough detail about your solution(s) that they want to know more.

You must know your market, so you can lead your reader through the text by simple formatting tailored to their interests.  Creating headlines/subheadlines for key topics, breaking apart paragraphs, and using bullet list are easy ways draw the reader’s eye through simple formatting techniques.

Remember AIDA – Attention, Interest, Detail, Action

Most importantly, call your reader to action! Don’t assume the reader knows the next step you want them to take. You must ‘ask for the order’ with an offer – download a whitepaper, join our newsletter, sign up for our webinar, speak to a consultant, provide a case study, etc.

Remember, writing effective sales copy for your website is essential to meaningful, measurable results. At SALESWORKS, those are the results we live by.