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Category | Search Engine Optimization
Automate Your Social Media Promotion in 15 Minutes
AUTHOR: Colin Greig | POSTED: December 2nd 2011
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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There are two sides to the argument of whether or not you should automate your social media presence. To be clear, I'm talking about automating the syndication of your content through to multiple social accounts - I don't condone automation tools that auto-direct message individuals or automatically try to add friends to your account. (Although those tools have their uses)
4 Website Mistakes You Can’t Afford to Make
AUTHOR: Lori Kittelberg | POSTED: August 8th 2011
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
A Picture is Worth a Thousand Words…
AUTHOR: Bryan Villanueva | POSTED: November 24th 2010
CATEGORY: Design, Online Marketing, Search Engine Optimization
CATEGORY: Design, Online Marketing, Search Engine Optimization
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1 Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word.
Using WordPress with Windows
AUTHOR: Ryan Folstad | POSTED: November 10th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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WordPress on the Windows platform Many Microsoft partners are hesitant to use WordPress™ to power their website for a multitude of reasons. Partners want to focus on Microsoft® products as they tend to integrate together more seamlessly and have commercially available support. Their expertise lies in Microsoft products and services and using Open Source UNIX® software in their infrastructure is akin to using a Ford part in a Ferrari. This article is going to help you understand why we recommend the use of WordPress for partner sites and why we think it fits in nicely with the rest of your...
4 Key Tactics for Optimizing Landing Pages
AUTHOR: Roman "The Intern" Schirling | POSTED: October 12th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. For most landing pages the primary goal is to generate as many leads as possible. To drive traffic and achieve a high conversion rate it is necessary to have a good landing page(s).
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Google recently introduced a fundamental shift to the front end experience of using a search engine. The change, titled Google Instant, displays search results as you type out your search query without requiring you to hit submit through the use of AJAX & DHTML.
3 Reasons You Should Not Plagiarize Your B2B Copy
AUTHOR: Lori Kittelberg | POSTED: September 15th 2010
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea.
SALESWORKS Exclusive: WordPress Sitemap Plug-In
AUTHOR: Ryan Folstad | POSTED: August 30th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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Sitemaps were first introduced by Google in 2005, since then they have been implemented by all major search engines including (Yahoo, Bing and Ask). Sitemaps allow you to inform search engines about content on your website. The information you can communicate includes: when it was last updated, how often it changes, level of importance and related URLs. Sitemaps allow search engines to intelligently crawl your site without exhaustively scanning every page for changes. The Internet Has Changed A lot has changed in search and in the technical infrastructure of the internet since 2005. ...
Does Your Website Need a Redesign?
AUTHOR: Bryan Villanueva | POSTED: August 13th 2010
CATEGORY: Online Marketing, Pay Per Click Advertising, Search Engine Optimization
CATEGORY: Online Marketing, Pay Per Click Advertising, Search Engine Optimization
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First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will start making assumptions about your organization at the first glance of your website. If your website has an unattractive user interface or poor navigation, potential customers will immediately leave your website in search of something better. So what factors do prospective customers evaluate on your website to decide whether or not it’s worth their time? Is all the content on your website relevant to your business? Do you think it’s time for a website redesign?
SEO Takeaways for B2B Software Resellers from SMX Advanced 2010
AUTHOR: Colin Greig | POSTED: June 30th 2010
CATEGORY: Pay Per Click Advertising, Search Engine Optimization, Website Analytics
CATEGORY: Pay Per Click Advertising, Search Engine Optimization, Website Analytics
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I had the pleasure of attending SMX Advanced, the premier Search Marketing Expo, earlier this month. SMX Advanced is recognized as being the go-to event of the year for Search Engine Marketers and all the big names in the industry are in attendance. Let's take a look some of the information that was put forward that business software resellers can use in their inbound marketing strategies.
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A quick, linkable reference of the most common terms used in Search Engine Optimization. Domain Authority (DA): The level of legitimacy for a given website in the eyes of a search engine. Based on the quantity, quality, and diversity of inbound links.
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Search engines have evolved to use hundreds of different indicators on a website to determine what, where, and when a website will be listed in search results. Google's Matt Cutts announced recently that the META attribute "Keyword" is not factored into their search engine ranking algorithm at all. This doesn't come as a shock to SEO professionals who have discounted the META keyword attribute's value years ago, but rather an acknowledgment that search engines have progressed to the point where any "easy" manual manipulation of a website's search engine ranking is a distant past. What about...
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Previously, we had posted an announcement about the updates to Google's search engine; codenamed "Caffeine". We've uncovered a new tool that we wanted to share with you. It allows you to compare your current Google rankings against your rankings in the Google "Caffeine" Sandbox. (The developmental testing server) Compare your current rankings vs. the new Caffeine rankings for yourself and tell us about your findings. Please note: Results fluctuate on a daily basis and the Caffeine development server may change drastically before it's rolled out.
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Google recently announced that they have been secretly working on a new version of the "World's Most Popular Search Engine": Here's what Google wrote: “For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search...
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We've seen this happen time and time again when we engage with new SEO clients. They've just had their website redesigned by a company unfamiliar with SEO, and launched the new site. Next thing they know, search engine rankings have dropped or disappeared altogether and traffic has dropped significantly. The main problems with website redesign arise from changing a website's structure, file paths, and filenames, or from deleting old pages. If done without proper planning, a website redesign can often result in a traffic drop once you relaunch. Often we do find it necessary to rename files...
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As you upgrade your website to improve its demand generation power, it is helpful to know some of the ever changing guidelines that can make your work more effective. We have collected the following Do’s and Don’ts to help Partners avoid common Search Engine Optimization (SEO) mistakes and embed sound technical and human content to increase their website visibility. You should be aware that these guidelines have a tendency to shift over short periods of time, so make sure you come back occasionally to look for the latest updates.
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A few days ago, I got into a discussion on a forum about meta tags and their benefits for search engine optimization. The original poster had asked about which meta tags were the most important for SEO. The overwhelming response was, "Meta tags?! Nobody cares about those anymore -- don't waste your time!" For SEO maybe, but ignoring meta tags altogether could mean that you're missing out on valuable clicks when your site shows up in the SERPs (search engine results pages).
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I see this question come up quite often. People ask where they should set up their new company blog to maximize their blog's SEO effectiveness. Answers are always varied and mostly, in my humble opinion, incorrect. To take full advantage of the search engine optimization benefits of setting up a new company blog, there's only one answer. But first, how does a blog help with your search engine optimization efforts in the first place?
