At the end of another week of riveting client meetings that have posed many great questions about a variety of topics, these questions are my inspiration for this week’s blog – WEBSITE COPY – What Makes It? What Breaks It?

Many of SALESWORKS’ clients are concerned about how their website copy represents their business. Is my website copy too long? Why isn’t my website traffic converting to leads and sales? Is my website copy too product focused? Continue Reading…

We have all seen it. Surfing online, whether it’s for a business software solution or the perfect bed and breakfast, poor spelling, incorrect use of punctuation and overall bad grammar is out there.

When you are writing copy for your website or company blog, you need to take care that you are leaving the right impression on potential buyers. Your online presence can make or break a sale. I often research my purchases and make final decisions, at least in part, based on a company’s website. And I know I’m not alone. Continue Reading…

As you can imagine, being the newest member of the SALESWORKS team, the learning curve here is exponential.  Luckily, I have some talented teachers.  My first endeavor is writing effective online sales copy.

Effective sales copy is pulse of your website.

Your sales copy must evoke an emotion in the reader and compel them to take action.  This can be accomplished through addressing the following: Continue Reading…