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Category | Salescopy
4 Website Mistakes You Can’t Afford to Make
AUTHOR: Lori Kittelberg | POSTED: August 8th 2011
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
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You’ve been diligent and invested the time and resources to create original copy promoting your products and/or services. Your team has put together a blog that speaks specifically to how they have resolved pains particular to your industry. Then wham – you find it all on someone else’s website.
3 Reasons You Should Not Plagiarize Your B2B Copy
AUTHOR: Lori Kittelberg | POSTED: September 15th 2010
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea.
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At the end of another week of riveting client meetings that have posed many great questions about a variety of topics, these questions are my inspiration for this week’s blog – WEBSITE COPY – What Makes It? What Breaks It? Many of SALESWORKS’ clients are concerned about how their website copy represents their business. Is my website copy too long? Why isn’t my website traffic converting to leads and sales? Is my website copy too product focused?
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We have all seen it. Surfing online, whether it’s for a business software solution or the perfect bed and breakfast, poor spelling, incorrect use of punctuation and overall bad grammar is out there. When you are writing copy for your website or company blog, you need to take care that you are leaving the right impression on potential buyers. Your online presence can make or break a sale. I often research my purchases and make final decisions, at least in part, based on a company’s website. And I know I’m not alone.
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As you can imagine, being the newest member of the SALESWORKS team, the learning curve here is exponential. Luckily, I have some talented teachers. My first endeavor is writing effective online sales copy. Effective sales copy is pulse of your website. Your sales copy must evoke an emotion in the reader and compel them to take action. This can be accomplished through addressing the following:
