To supplement our discussion at Directions 2009 we’ve posted some additional insight into the most common mistakes Partners make in regards to Google AdWords. Continue Reading…

Recently an old colleague of mine sent an email to my Gmail account.

As you may or may not know, Gmail shows ads from Adwords PPC advertisers.  “Relevant” ads are generally displayed based on the content of the page (come to think of it, this seems like a bit of a privacy issue, but that’s another story).

Usually, I don’t pay attention to the ads but, this time, one caught my eye:
Continue Reading…

Google’s Quality Score system is fairly straightforward, but the Quality Score interactions at the account, group, and keyword level can be a bit more complex to get through.

In essence, account Quality Score is based on the overall performance of the account, and Google’s perceived relevance of the keywords, ads, and landing pages to each other.  The relevance of the ads to the keywords is first calculated in a similar way to one component of how search engines rank pages — keyword visibility. Continue Reading…

For most advertisers, Google Adwords is a quick and easy way to spend a lot of money on advertising with little return.

We’ve seen a lot of clients come to us after spending thousands of dollars on advertising with one conclusion: online advertising doesn’t work.

If you’re one of those people, or you’re interested in learning more about how Adwords works, read on. Continue Reading…