Well, making LinkedIn work for your business to business marketing can be a challenging task. The design is still very much in-flux so you can expect a lot of things to change, perhaps even during a campaign (as happened with one of our own). But for now at least, if you want your LinkedIn advertising campaign to succeed you’ve got to work with it.

So what do you need to get started?

• Define the geographic location of your market. You can select by continent, country, state, all the way down to particular cities. Depending on what you’re selling you’ll need to be precise to maximize your LinkedIn campaign potential.
• Select the companies you want to target. You can target categories of company or specific companies and people within those companies.
• Select the job title or job category of people you want to target. LinkedIn can help you target that high-level executive.
• Write your ad content, make it snappy, and bring on the lead conversions!

By setting these requirements you could reach some proportion of LinkedIn’s 120 million users. That’s right 120 million users. But unless you have something 120 million people are all definitely going to like then reducing the number that you target is going to be important. Not least because there is one piece of critical information that will define how successful your business to business LinkedIn advertising campaign will be:

“Your click-through-rate is everything”

Now this seemingly innocuous phrase is loaded with every aspect of the success of your campaign. There are two critical factors you have to bear in mind when thinking about this and its application to your campaign.

1. How many people do you want to see your campaign (impressions)
2. How many people do you expect to click on your Ad (click-through-rate)

The number of people who see your ad (impressions) is defined by the audience you are trying to reach and the specifics of the first 3 items in the getting started list. By increasing the number of people in your audience you increase the number of impressions you get. Unfortunately, and here’s the rub with LinkedIn, you can’t define when that impression appears or under what circumstances.

The clearest difference between Google Adwords PPC campaigns and LinkedIn advertising is that with LinkedIn impressions are not content specific. They are end-user specific, but what good is it to you if your ideal user sees your Ad when they’re searching for a job online?

Another important factor is that once your ad has gathered a certain number of impressions (we’re not currently sure the threshold) LinkedIn begins to track it against an expected click-through-rate. Once your Ad drops below that level; then you’re in trouble. Best industry guesses put that figure at 0.025% CTR; although you can expect to see changes in this as LinkedIn becomes more of a platform for business-to-business sellers. Meaning that 2.5 people have to click your ad for every 1000 impressions.

So you’re ad is being seen by lots of people, but at a time when they might not be looking to buy. That places an incredible extra pressure on a LinkedIn campaign: exciting people out of their job-searching, social slumber and into a buying, business-to-business frame of mind. And that’s no easy task. You’ll need exciting copy, great images (50x50pixel optimized) and an offer that will blow their socks off.

It’s amazing to see the functionality people are able to squeeze out of Google Analytics, the free website statistics application.

My latest favorite Google Analytics “hack” enables you to analyze the keywords that are bringing you traffic and correlate it with the search engine ranking position your website was in, at the time the visitor clicked, to come to your website. The resulting report is a gold mine… of keyword query information complete with your ranking positions,. While the reporting may not be as pretty or concise as some of the specialty software out there, it’s highly valuable, quick & easy to setup, and can be automated to send out scheduled reports at daily, weekly, monthly and quarterly intervals.

Inspiration & Source: Yoast Track SEO rankings and Sitelinks with Google Analytics II

Step 1: Create A New GA Profile

This particular hack isolates your numbers to just organic search engine traffic. We’ll add a new profile to our existing domain so that it doesn’t affect our other profiles.

Give your new profile a name. We’ve titled ours “Track Rankings Ajax” because this particular hack functions off Google AJAX result layout (which was introduced within the last year).

Now we need to edit the new profile so we can add our filters.

Step 2: Add The 3 New Filters

The filters do all the heavy lifting to give us the data we want in our report. We’ll be adding 3 filters in a specific sequence to parse, manipulate and output our data.

Add your first filter.

First Filter: “Ranking 1″

Second Filter: “Ranking 2″

Third Filter: “Ranking 3″

For easy copy and pasting, here are the values you need to plug in:

Field A -> Extract A: (.*)

Field B -> Extract B: (\?|&)cd=([^&]*)

Output To -> Contructor: $A1 (position: $B2)

After you have created all 3 filters double-check to make sure they are in the correct, incremental order of 1, 2, 3. *This is critical.

Step 3: Wait… For At Least A Week

Unfortunately, Google Analytics doesn’t offer post-processing of analytics data. We have to wait for new data to be collected from new website visits in order to populate our new profile.

Step 4: View Your New Report

View your new profile “Track Rankings Ajax”.

Click on “Visitors”.

Then on “User Defined”.

Your report should look something like this, but with the keywords your website is getting traffic from of course:

TIP: You can customize the report further by excluding your branded company terms from the results and by increasing the quantity of results per page.

Step 5: Automatic, Scheduled E-Mail Delivery Of Your Report

I’ve found that micro-managing your SEO rankings on a daily/weekly basis is overkill. My recommendation is to take a peak at your rankings on a monthly/quarterly basis to watch for sharp increases/decreases in positions. Google’s algorithm changes so frequently, and rankings can differ drastically from different geographic position. This is to be expected. The worst thing you could do is over react to a temporary dip in rankings adding additional variation to your SEO experiments, causing unneeded confusion.

While viewing your Visitor\User Defined report with the customizations you want, I recommend you show 500 rows, click on the email button at the top of the page:

Next you want to click on the “Schedule” tab, then complete the options as you see fit:

I find the PDF format for reporting is quite clean and professional. Include date comparison gives you the current periods rankings compared to the previous periods. This makes it easier to spot changes; however, it makes it much more difficult to scan through. Play around with the different options to see what you prefer.

That’s it! Post up and let us know what you think?

Let’s take a look some of the information that was put forward that business software resellers can use in their inbound marketing strategies.

SEO For Google Vs. Bing: How Different Are They?

Speakers: Matt Cutts, Google Inc. | Janet Driscoll Miller, Search Mojo | Rand Fishkin, SEOmoz | Sasi Parthasarathy, Microsoft

Description:

The event opened with this excellent session that covered how different the SEO ranking factors were for Google vs. Bing.

The question came up, should you build “Google specific” and “Bing specific” pages on your website to target each of the engines differently. This was a common technique used years ago when there wasn’t a clear, dominate player in the search engine space.

Rand Fishkin from SEOmoz used real-world testing data to analyze specific ranking factors and their effect on both Google and Bing. His comparison data/results were fantastic, but not for the feint of heart. Rand analyzed how specific factors influenced the ranking of sites within Bing compared to Google. Some of the factors explored included query matching in the domain name; exact match domains by top-level domain (TLD) extension; keywords in subdomains; on-page keyword usage; link counts and link diversity; TLD extensions; length of domain, URL and content; website homepages; and anchor text link matches.

Takeaway:

While there was some minor differences between the engines, there wasn’t anything that would give an existing site a glaring advantage. The experiment proved, if anything, that Bing’s algorithm has come a long ways in the last 2 years. The consensus was that marketers should focus their strategy on what the search engines are trying to achieve, the best possible user experience, as this is where both Search Engines are heading anyways.

Emotional Rescue: What You Need To Know About The B2B Buying Dynamic

Speakers: Jenny Dibble, SearchMarketMe | Gordon Hotchkiss, Enquiro | Brian Lewis, Engine Ready

Takeaway:

• In the information age of today, buyers have the same info, if not more info,  than sellers.
• Users buy product (features) and buyers buy the purchase (trust in the vendor).
• Very rarely are sales lost to price.
• Brand = perception, perception = emotion. Uncover the buyers feeling-based pain points.

Show Me The Links: Real Life Link Building

Speakers: Chris Bennett, 97th Floor | Arnie Kuenn, Vertical Measures | Debra Mastaler, Alliance-Link | Roger Montti, martinibuster.com | Gil Reich, Answers.com

Takeaway:

• Use advanced queries like, allintitle: “dynamics ax” site:.org,  in Google to identify topical sites that would be good to get links from.
• Competitor backlink trolling is still a popular strategy using Yahoo OpenSite Search.
• .us domains can’t hide domain ownership details so marketers are finding they are less likely to be spam.
• Example strategy time breakdown:
  • 50% Content development & promotion (social);
  • 20% Blog post & article placement (guest blogging, sponsored posts, etc);
  • 10% Basic link development (directories, comments);
  • 20% Targeted link requests.
• Infographics are very successful as linkbait. Data, complex ideas combined with aesthetics.
• Submit to RSS directories.
• Do media releases as well or instead of press releases.
• Add an attractive person at the end of your videos asking for a link.

Demystifying Online Attribution

Speakers: Jonathon Colman, REI | Cameron Cowan, Omniture, An Adobe company | Dennis Goedegebuure, eBay, Inc. | Richard Zwicky, Enquisite

Takeaway:

• Most Partners aren’t attributing conversion ROI properly.
• 6 different attribution models:
  • Last Click;
  • First click;
  • Linear;
  • Decaying;
  • Reverse Decay;
  • U-Shaped. Which one is right for your business? Most likely U-Shaped.
• Use a proprietary permanent cookie to track your visitors over lengthy buying cycles that exceed 30 days.
• Start simple, attribution is difficult.
• 53% increase in conversions when B2C company’s URL appeared in both PPC and Organic results for brand name keyword.

You & A With Matt Cutts

Speakers: Matt Cutts, Google Inc.

Full transcript.

Takeaway:

• Caffeine, the anticipated Google algorithm update, is live (rolled out live while the event was on!).
• Uniqueness and editorial control of content bigger factors.
• Video sitemaps are available now. Perfect for sites with self-hosted videos, not reliant on youtube.
• Javascript processing announcement. Good for sites with bad navigation, bad for sites hiding links in Javascript.
• Bounce rate is apparently not used as a ranking signal at this time – but that may change.

Build It Better: Site Architecture For The Advanced SEO

Speakers: Adam Audette, AudetteMedia | Maile Ohye, Google Inc. | Lori Ulloa, R2integrated | Brian Ussery, Search Discovery Inc.

Takeaway:

• Increasing the load-time of your site can not only improve your rankings, big retailers have found an increases of 7-14% in conversions!
• Use microformats for reviews, recipes, contact details and events for inclusion in Google results.
• For catalog sites, make the “View All ___” page the canonical version for max SEO and no duplicate penalties.
• Google says it’s not recommended to use text-indent to hide text over images.
• The URL specified in your sitemap will take priority over other potential versions of duplicate content on your site.

Final Notes

• Yahoo Search will be powered by Bing’s algorithms by end of 2010. Your website’s rankings in Bing will be the exact same in Yahoo (so we’re told).
• Microsoft’s AdCenter PPC platform will display your ads on both Bing and Yahoo for a combined total of 30% search market share. It will finally be worthwhile to advertise on PPC networks other than AdWords.
• Microformats for events are now mandatory for Partners who want their events showcased in the Search Engine results.

From a user experience point of view it is never good to have your users waiting for your website to load.  Also as all good SEO firms know, Google has hinted that they might just incorporate page load time into their page rank algorithm sometime in the future.  If you want to keep your page rank at the top of the Google search, your best bet is to have a fast-loading site.

How do I find my page load time?

There are quite a few tools available on the internet to help you benchmark your page load times and give you tips on how to improve them.  Yahoo provides an add-on for Firefox called YSlow and Google has released a tool called Page Speed.  These tools are great. They generate a report card for your site and can give you tips on how to increase your page load times.

What are some techniques to optimize your page load times?

Assuming that your hosting provider has enough bandwidth to support the number of simultaneous users your site is receiving, the most common reason for the status bar of your web browser to be constantly flashing “Transferring…” is loading of external resources javascript, css and image files by your sites HTML.

Your web browser starts rendering a page by requesting the HTML from the web server.  As it parses the page it makes further requests to the web server for the external files referenced in the HTML.  Your web browser will only make 3 requests at one time from any given web server and will block further requests until the previous requests have finished to not overwhelm the server.  All css, javascript and image files follow this 3-item limit.

There are 2 techniques that are very easy to implement that can be used to speed up a large majority of websites on the internet today. However, they are not being used because poor compatibility with older browsers and load times seem to be “accepted” on internet web pages.

Images

To fix the problem of sites including 100s of different image files, the css specification allows web designers to group images into resource files – this technique is called “css spriting”.  In using this technique, all image files are stored in one big file.  css is used to pull out the different images and place them on the page requiring the web browser to make only 1 request for 1 image file instead of 100s.  This is the No. 1 way to optimize most websites in the wild today.

Javascript Minification/Merging

Like images, most websites can use 5-10 different javascript files and they are typically included in the <head> of the site.  Putting them at the <head> of the site is very bad because it prevents the loading of the rest of the page and in turn the display of the page to user.  Google has released a tool to help compress your js files and simplify the process of combining the files together to create just 1 javascript file that merges the 5-10 files.  Closure is a great web-based service that accepts your javascript files as input, then compresses the javascript and outputs it on one line.  This one line can easily be copy/pasted into your editor, allowing you to compress and join these files to increase your load times.

While there are many other techniques that can be used to increase your page load times like:

• minimizing the amount of dynamic content or database calls per page
• implementing a separate static domain for static content
• properly compressing images
• optimization and selection of web server software

the techniques described here are common problems with many sites on the internet today that can be fixed without making large changes to your sites infrastructure or application code.

Q: If your website get’s 600 visitors a month from search engines, how many new suspects are finding your website through search engines?

A: Unless your excluding your company name, company url, and your first & last name from your keyword statement reporting.. you have no idea!

What’s The Difference?

• Branded traffic, visitors arriving on your website by searching for your company name, are already aware of your business. They are likely looking for support, your phone number, etc.
• Unbranded traffic, visitors arriving on your website after searching for product, vertical, and solution based search terms, are finding your business for the first time and should be your prime targets to capture.

You need to segment the visitors who are searching for your brand from your reporting so that you are left with the keyword statements that a new prospect have found you for.

How to Determine the Percentage of Prospect Traffic You’re Getting within Google Analytics:

This can be accomplished the proper way or the quick and dirty way, as described below.

1. In Google Analytics, click on “Traffic Sources” on the left and then “Keywords”.
2. You should see something like “Search sent XXXX total visits via XXXX keywords”
   Write this number down, this is your “total search traffic” that we will use for calculations later.
3. Scroll down to the bottom of the page to find “Filter Keywords”.
   
4. Change the drop down from “Containing” to “Excluding”
5. Enter your company name along with every variation of your company name, company URL, your executive’s names, etc – with a pipe, |, separating each. The pipe is critical to tell Google Analytics to look for this “or” this “or” that. Take a hard look at your keyboard near the enter key if you’re not familiar with this rarely used key.
6. It should look like this now:
   
7. Hit Go
8. At the top of the page, you should see something like :
   “Search sent XXXX total visits via XXXX keywords”
   “Filtered for keywords excluding “company abc|companyabc|abc|company”
   Write this number down, this is your “total non-branded search traffic” that we will use for calculations later.
9. Refer back to the numbers you wrote down earlier and pull out a calculator for the following simple math:Number of Visitors from Filtered Search Traffic [divided by] Total Number of Visitors from Search Traffic [times] 100

   If you had 5000 total search visitors initially, before segmenting out your branded keywords, and then 1000 visitors after you excluded your branded terms, then your percentage of unbranded, new prospect search traffic would be 20%.

The result will tell you how many times, and through which keyword statements, you’re currently being found through. While these numbers will vary from site to site, we would to see at least 80% of a website’s search engine traffic to be from “new prospects” / non-branded search terms.

If you’re seeing the opposite, 80% of your traffic is coming from visitors already familiar with your company, via branded search terms,  then this is a big red flag that your SEO strategy needs work.

Website analytics are a marketers dream. We invest some money, check the results, reconstruct the campaign and then try it again, constantly refining the outcome. In contrast to traditional marketing, online marketing analytics provides a fine level of control on the results you are generating.

You can make a big impact in the success of your companies website, even if you only spend a few hours a week reviewing your website’s analytics. (Not to be confused with spending just 4 hours a week on your entire online marketing strategy!) Let’s take a peak at some key metrics and Google Analytics tips.

Bounce Rate on your Landing Pages

* Not to be confused with Site-wide Bounce Rate average. (as seen on the dashboard)

• <60% Very Good
• 61-80% Average
• >81% Needs Improvement

It’s important to examine your landing pages for these statistics, not just your site average. If you have a blog for example you might find that a lot of your visitors are existing customers looking for free support. They may visit 5-10 articles within your blog and completely ignore your lead generation pages. In this case, your overall site bounce rate would be very low which isn’t an accurate representation of the effectiveness of your landing pages.

Average Time of Site and Pages per Visit

These two metrics are far less useful than you might first expect. They are easily skewed on sites that contain blogs/forums or other types of non-sales related, valuable material.

Time on Page on your Landing Pages

* Not to be confused with Average Time on Site

• >60 seconds Good
• 30-59 seconds Average
• <30 seconds Needs Improvement

This will vary greatly depending on the length of the copy on your landing pages. Take a moment and skim through your landing pages. Don’t read every word because your visitors certainly aren’t! How long did you average? That will become your “Good” indicator.

The amount of time your visitors spend on your landing pages is a good indicator of how interested they are in what you’re talking about or offering. If you’re not seeing a lot of conversions from a page that is attracting long page views it’s an excellent sign that success is right around the corner with some additional tweaking.

Filter yourself from your Reporting

If you’re like most of the partners we work with then you, and your staff, are always on on your business’ website referencing documents and directing customers to specific pages.

If you have an in-house web development team then they are likely on your website every day updated and tweaking your content.

All of these visits can significantly skew your statistics and reporting. If your website is only getting 500 visitors a month, there’s a high chance that as much as 25% of that traffic is internal. With more popular websites, 2000 visitors a month and up, this difference is less noticeable but it can still skew your conversion rates, bounce rates and especially your average time on page.

There are a variety of ways to filter yourself out of your Google Analytics reporting. We prefer the IP based filter but you can also try the cookie method.

Segmenting your Branded Keywords

Pop quiz:

Q: If your website get’s 600 visitors a month from search engines, how many new prospects are finding your website through search engines?

A: Unless your excluding your companies name, url, and your first & last name from your keyword statement reporting.. you have no idea!

The key here is “new prospects”, which by definition are “unaware of your business”.

You need to segment the visitors who are searching for your brand from your reporting so that you are left with the keyword statements that a new prospect would be searching for.

How to filter branded keywords:

This can be accomplished the proper way or the quick and dirty way, as described below.

In Google Analytics, click on “Traffic Sources” on the left and then “Keywords”.

You should see something like “Search sent 685 total visits via 507 keywords”

Scroll down to the bottom of the page and click on “Advanced Filter.”

After clicking on “Advance Filter” you’ll see something like the above.

The goal here is to exclude the different keyword variations your *existing customers* would be familiar with.

Using “ABC Computers” as an example I would want to filter out the following keyword variations:

• ABC Computers
• ABCComputers
• ABC Computer
• ABCComputer
• ABCComputers.com
• www.ABCComputers.com
• A B C Computers
• etc, etc…

I would also exclude the business owners name from the results for additional accuracy.

The result will tell you how many times, and through which keyword statements, you’re currently being found through. While these numbers will vary from site to site, we would expect at least 75% of a website’s search engine traffic to be from “new prospects”.

If you’re seeing the opposite, 75% of your traffic is coming from visitors already familiar with your company, then your Search Engine Marketing is in bad shape.

Conversion Goals

Setting up conversion goals properly is one of the more difficult, but absolutely essential tasks,  in modern analytics.

Before you start fiddling with the knobs and settings, it’s important to identify:

1. What are the actions you want your prospects to accomplish?
   Do you want them to complete a contact form, a quote request, a whitepaper download, a webinar registration, signup for a newsletter, etc, etc
2. At what point would you determine that action to be a success?
   Generally, after the prospect has completed the signup form and is presented with the “Success” message.
3. What exact page/url will the prospect be on when they hit that “success” page?
   This is where it can get tricky if you’re using AJAX or have the same thank you page for multiple different conversion goals. For additional assistance here, consult a professional.

After you’ve answered the 3 questions above you’re ready to setup Google Analytics Conversion Tracking. Here are a few resources to help you get started:

• Advanced Google Analytics: Conversion Goals Wrapup
• Analytics Help: How do I set up goals and funnels?
• Google Analytics 101 – Setting Goals and User Tips (Video)

Has this been helpful?

Let us know by posting a comment below.

To stay up to date on additional B2B Software Reseller online marketing strategies, signup for our mailing list at the top.

We all know that Google Analytics is a great website analytics tool for tracking website activity. But what most people don’t know is that you can also use Google Analytics to track the results of your offline ad campaigns.

The key is to use GA’s link tagging tools and web page redirects.

If you’re not familiar with Google Analytics’ campaign tracking abilities, they’re pretty straightforward. GA allows you to track links for your various online campaigns — whether they’re for a banner ad your running, a pay per click campaign, or to track clicks on links in your email newsletter.

We can use campaign tracking to track visits to your website from your offline ad campaigns as well.

For example, let’s say that you’re a local flower company (with a website www.localflowers.com) and you’ll be running a newspaper ad campaign for your Valentine’s Day sale promotion. Using GA campaign tracking, you’d create a URL like this:

http://www.localflowers.com/?utm_source=vancouver_sun&utm_medium=newspaper&utm_campaign=valentines_sale

You’ll notice that the URL contains your website address in addition to some values starting with a question mark. The information after your website address is referred to as a query string, and lists some variables along with their associated values:

• utm_source – this is GA’s variable for your campaign source, or where that visit is coming from. In online terms, this is comparable to the referrer. In this case, ‘vancouver_sun’ represents the Vancouver Sun (a local newspaper).
• utm_medium – you can think of the medium as how the message is delivered. In this example, the medium is ‘newspaper’. Other examples would be ‘postcard’ for a direct mail postcard, ‘tv’ for television, ‘radio’ for a radio ad, ‘email’ for an email campaign, or ‘cpc’ for a paid search campaign.
• utm_campaign – this is the name of your campaign. In this example, ‘valentines_sale’ is pretty straightforward. If you were running a variety of different promotions for your Valentine’s Day sale, you’d want to use this same variable in all of your campaigns (ex. if you were running tv, radio, and paid search ads as well).

If you were running concurrent ads on television and radio, you would also have these tracking URLs:

http://www.localflowers.com/?utm_source=globaltv&utm_medium=tv&utm_campaign=valentines_sale

http://www.localflowers.com/?utm_source=rock101&utm_medium=radio&utm_campaign=valentines_sale

Note how the utm_campaign variable is the same for each.

Now here’s the problem. Using a URL like the one above is impractical (not to mention, ugly) in any kind of advertising. If you’re running a tv or radio ad, it’s not too easy to remember either.

There’s an easy way around this — use custom pages and redirects to give people a simpler URL. When somebody sees your ad and goes to the custom page, we’ll simply redirect them to a real page and include the campaign tracking variables.

You have a variety of options for your custom URL. You could:

1. register a new domain (www.valentinesflowers.com)
2. create a subdomain for your site (valentines.localflowers.com)
3. use a subfolder (www.localflowers.com/valentines or www.localflowers.com/sale)

*NOTE: if you’re running concurrent ads on television and radio, or maybe in other print media, you will need to use different custom URLs for each ad. Also, make sure that you don’t send traffic to these URLs from any other sources. This will skew your results.

Using option #3 above you could use the following:

• www.localflowers.com/vancouversun
• www.localflowers.com/globaltv
• www.localflowers.com/rock101

For each custom URL, you would then simply enter a PHP “redirect” command in the code for that page using the campaign tracking URLs we created above:

www.localflowers.com/vancouversun
<?php
header( 'Location: http://www.localflowers.com/?utm_source=vancouver_sun&utm_medium=newspaper&utm_campaign=valentines_sale' ) ;
?>

www.localflowers.com/globaltv
<?php
header( 'Location: http://www.localflowers.com/?utm_source=globaltv&utm_medium=tv
&utm_campaign=valentines_sale ' ) ;
?>

www.localflowers.com/rock101
<?php
header( 'Location: http://www.localflowers.com/?utm_source=rock101&utm_medium=radio&utm_campaign=valentines_sale ' ) ;
?>

If your site is hosted on a Windows server, you can do the same thing in ASP:

www.localflowers.com/rock101
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", "http://www.localflowers.com/?utm_source=rock101&utm_medium=radio&utm_campaign=valentines_sale"
%>

If you can’t use redirects as described above, you could alternatively use a meta refresh in your code:

<html>
<head>
<title></title>
<meta http-equiv="refresh" content="0" url="http://www.localflowers.com/?utm_source=vancouver_sun&utm_medium=newspaper&utm_campaign=valentines_sale">
</head>
<body>
</body>
</html>

The code examples above are easiest to implement if you were using the subfolder method for your custom URL. If you wanted to use separate domains, you’d need to register new ones for each ad campaign. In this case, you can simply use the Domain Forwarding function (if provided in your registrar’s domain control panel), and forward visitors to your tracking URL.

Now when a visitor goes to the custom URL in your ad, they will automatically be redirected and you’ll be able to track website visits generated by your offline ads. In your Google Analytics reports, you’ll be able to see your campaign results, visitor stats, and conversions.

You can finally get an idea of what kind of performance you’re getting from your offline ads!

Happy tracking!

Questions, comments, or other ideas? Let us know!