LinkedIn seems like the perfect platform for business-to-business advertising. You’ve got a captive market, you can target specific industries with specific offers, you can decide which level of executive will see your ad. It’s an ideal scenario for us search marketers. At least in theory.

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It's amazing to see the functionality people are able to squeeze out of Google Analytics, the free website statistics application. My latest favorite Google Analytics "hack" enables you to analyze the keywords that are bringing you traffic and correlate it with the search engine ranking position your website was in, at the time the visitor clicked, to come to your website. The resulting report is a gold mine...

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I had the pleasure of attending SMX Advanced, the premier Search Marketing Expo, earlier this month. SMX Advanced is recognized as being the go-to event of the year for Search Engine Marketers and all the big names in the industry are in attendance. Let's take a look some of the information that was put forward that business software resellers can use in their inbound marketing strategies.

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Why should you worry about how long it takes for your website to load? From a user experience point of view it is never good to have your users waiting for your website to load.  Also as all good SEO firms know, Google has hinted that they might just incorporate page load time into their page rank algorithm sometime in the future.  If you want to keep your page rank at the top of the Google search, your best bet is to have a fast-loading site.

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Pop quiz: Q: If your website get's 600 visitors a month from search engines, how many new suspects are finding your website through search engines? A: Unless your excluding your company name, company url, and your first & last name from your keyword statement reporting.. you have no idea! What's The Difference? Branded traffic, visitors arriving on your website by searching for your company name, are already aware of your business. They are likely looking for support, your phone number, etc. Unbranded traffic, visitors arriving on your website after searching for product, vertical,...

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Many traditional marketing directors & coordinators are just starting to dip their feet into online analytics. They have Google Analytics or Omniture setup and check their stats from time to time, but are they really understanding the metrics that are in front of them? More importantly, are they efficiently utilizing their website's analytics to improve their campaigns results and reduce their client acquisition costs? Website analytics are a marketers dream. We invest some money, check the results, reconstruct the campaign and then try it again, constantly refining the outcome. In contrast...

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Measuring the activity generated by offline ad campaigns can be a difficult prospect. Considering the costs involved with direct mail, or placing television, radio, and print ads, it's important to get a good idea of the results of your ad campaigns -- and your potential ROI. We all know that Google Analytics is a great website analytics tool for tracking website activity. But what most people don't know is that you can also use Google Analytics to track the results of your offline ad campaigns. The key is to use GA's link tagging tools and web page redirects.

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