Many traditional marketing directors & coordinators are just starting to dip their feet into online analytics. They have Google Analytics or Omniture setup and check their stats from time to time, but are they really understanding the metrics that are in front of them? More importantly, are they efficiently utilizing their website’s analytics to improve their campaigns results and reduce their client acquisition costs?

Website analytics are a marketers dream. We invest some money, check the results, reconstruct the campaign and then try it again, constantly refining the outcome. In contrast to traditional marketing, online marketing analytics provides a fine level of control on the results you are generating.

You can make a big impact in the success of your companies website, even if you only spend a few hours a week reviewing your website’s analytics. (Not to be confused with spending just 4 hours a week on your entire online marketing strategy!) Let’s take a peak at some key metrics and Google Analytics tips. Continue Reading…

Measuring the activity generated by offline ad campaigns can be a difficult prospect. Considering the costs involved with direct mail, or placing television, radio, and print ads, it’s important to get a good idea of the results of your ad campaigns — and your potential ROI.

We all know that Google Analytics is a great website analytics tool for tracking website activity. But what most people don’t know is that you can also use Google Analytics to track the results of your offline ad campaigns.

The key is to use GA’s link tagging tools and web page redirects. Continue Reading…