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Category | Online Marketing
Email Marketing: The Importance of Split Testing
AUTHOR: Erica Hakonson | POSTED: December 30th 2011
CATEGORY: Email Marketing, Marketing, Online Marketing
CATEGORY: Email Marketing, Marketing, Online Marketing
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Email marketing without a baseline is taking a shot in the dark. Continuing to forge ahead with email marketing without measuring how successful your current copy, layout, design and subject lines have been performing is asking for marginal to no results. Put your methodology to the test with split testing.
Automate Your Social Media Promotion in 15 Minutes
AUTHOR: Colin Greig | POSTED: December 2nd 2011
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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There are two sides to the argument of whether or not you should automate your social media presence. To be clear, I'm talking about automating the syndication of your content through to multiple social accounts - I don't condone automation tools that auto-direct message individuals or automatically try to add friends to your account. (Although those tools have their uses)
How To Use LinkedIn For Business To Business Advertising?
AUTHOR: Nick Murphy | POSTED: November 23rd 2011
CATEGORY: Online Marketing, Pay Per Click Advertising, Website Analytics
CATEGORY: Online Marketing, Pay Per Click Advertising, Website Analytics
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LinkedIn seems like the perfect platform for business-to-business advertising. You’ve got a captive market, you can target specific industries with specific offers, you can decide which level of executive will see your ad. It’s an ideal scenario for us search marketers. At least in theory.
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We're hiring for a marketing position right now and many of the applicants that have come through have make a point of showcasing their passion for social media. Social media experience is expected for a marketing position but I find myself asking, "How much passion for social media is too much?". Does "social media experience" on a resume work for or against an applicant?
4 Website Mistakes You Can’t Afford to Make
AUTHOR: Lori Kittelberg | POSTED: August 8th 2011
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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A large part of our job here at SALESWORKS this summer has been auditing company websites, including our very own – we launched our new site in July. This has had me thinking plenty about not just about what we do to build effective business websites, but also about the things businesses still do that can defeat the purposes of their website, those purposes being: Raise brand awareness; Boost prospects and leads; Drive sales.
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When a business is engaged in Pay-Per-Click, Search Engine Optimization, etc to generate leads the general assumption is that they have a process in place to follow up with and nurture those leads. Unfortunately, this is not always the case and we see a lot of vendors who lack any form of cohesive, stringent follow up / sales process.
Why B2B Companies Can’t Ignore Social Media
AUTHOR: Lori Kittelberg | POSTED: April 7th 2011
CATEGORY: Online Marketing
CATEGORY: Online Marketing
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Once upon a time it was commonly believed that social media was a time-waster for B2B companies. Times have changed. In December, Google and Bing confirmed in an interview with search engine land’s Danny Sullivan that Twitter and Facebook links indeed have an impact on how well a webpage ranks. In a nutshell, in addition to helping boost your presence and credibility, retweets and link-sharing on Facebook by the right people can help drive your organic search results. Now ignoring social media simply will not do. Armed with the right information, tackling social media can feel a lot less...
The Top Three Costly Pay-Per-Click (PPC) Misconceptions
AUTHOR: Adrian Stepczynski | POSTED: March 31st 2011
CATEGORY: Online Marketing, Pay Per Click Advertising
CATEGORY: Online Marketing, Pay Per Click Advertising
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There are many misconceptions regarding Google AdWords – below are the worst offenders. “The Display Network Doesn’t Work” The display network (renamed from the content network) is a large collection of websites where Adwords ads can appear. These ads (text, video or image) are automatically placed based on themes in your keyword lists but can also be placed manually. The misconception here is that the display network produces low-quality traffic that has no intention to buy. This is simply not true; the display network reaches over 70% of unique internet users around the world and has the advantage...
What Revolutionized the Web in 2010?
AUTHOR: Bryan Villanueva | POSTED: February 16th 2011
CATEGORY: Online Marketing
CATEGORY: Online Marketing
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Sitting at my desk working on a new project, it dawned on me that much has changed in design and design concepts in the last year. From the new standard of web markup language to even how fonts are displayed on a website. Adjustments much be made accordingly to keep up with this rapid moving market… HTML5, CSS3 and Javascript 2010 took a big leap forward, in the right direction, with web markup language. HTML5 is still quite away from being standard across all browsers, but the viewing sites that are built in HTML5 and CSS3 are very pleasurable to the eye. To see what the hype is about...
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With Valentine’s Day just around the corner, I thought this would be the perfect time to think about how you are romancing your suspects/prospects, or turning them off with your first encounter.
Budgeting Your Pay-Per-Click (PPC) Advertising
AUTHOR: Adrian Stepczynski | POSTED: January 12th 2011
CATEGORY: Online Marketing, Pay Per Click Advertising
CATEGORY: Online Marketing, Pay Per Click Advertising
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If you’re new to PPC advertising then you may be finding it difficult to determine the size of your budget. There are no easy answers for setting up an initial budget; however, there are certain things you should consider before starting.
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It's amazing to see the functionality people are able to squeeze out of Google Analytics, the free website statistics application. My latest favorite Google Analytics "hack" enables you to analyze the keywords that are bringing you traffic and correlate it with the search engine ranking position your website was in, at the time the visitor clicked, to come to your website. The resulting report is a gold mine...
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You’ve been diligent and invested the time and resources to create original copy promoting your products and/or services. Your team has put together a blog that speaks specifically to how they have resolved pains particular to your industry. Then wham – you find it all on someone else’s website.
A Picture is Worth a Thousand Words…
AUTHOR: Bryan Villanueva | POSTED: November 24th 2010
CATEGORY: Design, Online Marketing, Search Engine Optimization
CATEGORY: Design, Online Marketing, Search Engine Optimization
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Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1 Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word.
Using WordPress with Windows
AUTHOR: Ryan Folstad | POSTED: November 10th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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WordPress on the Windows platform Many Microsoft partners are hesitant to use WordPress™ to power their website for a multitude of reasons. Partners want to focus on Microsoft® products as they tend to integrate together more seamlessly and have commercially available support. Their expertise lies in Microsoft products and services and using Open Source UNIX® software in their infrastructure is akin to using a Ford part in a Ferrari. This article is going to help you understand why we recommend the use of WordPress for partner sites and why we think it fits in nicely with the rest of your...
4 Key Tactics for Optimizing Landing Pages
AUTHOR: Roman "The Intern" Schirling | POSTED: October 12th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. For most landing pages the primary goal is to generate as many leads as possible. To drive traffic and achieve a high conversion rate it is necessary to have a good landing page(s).
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Google recently introduced a fundamental shift to the front end experience of using a search engine. The change, titled Google Instant, displays search results as you type out your search query without requiring you to hit submit through the use of AJAX & DHTML.
3 Reasons You Should Not Plagiarize Your B2B Copy
AUTHOR: Lori Kittelberg | POSTED: September 15th 2010
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
CATEGORY: Online Marketing, Salescopy, Search Engine Optimization
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Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea.
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Many Partners focus on the products that they sell (e.g. we’re a Dynamics NAV shop), not the value and experience they bring to their clients. When evaluating many Partner websites it is always very obvious whose product(s) they are reselling (e.g. Microsoft, Sage, SAP, Oracle), but rarely apparent what makes them different than the next Partner selling the same product(s).
SALESWORKS Exclusive: WordPress Sitemap Plug-In
AUTHOR: Ryan Folstad | POSTED: August 30th 2010
CATEGORY: Online Marketing, Search Engine Optimization
CATEGORY: Online Marketing, Search Engine Optimization
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Sitemaps were first introduced by Google in 2005, since then they have been implemented by all major search engines including (Yahoo, Bing and Ask). Sitemaps allow you to inform search engines about content on your website. The information you can communicate includes: when it was last updated, how often it changes, level of importance and related URLs. Sitemaps allow search engines to intelligently crawl your site without exhaustively scanning every page for changes. The Internet Has Changed A lot has changed in search and in the technical infrastructure of the internet since 2005. ...
