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	<title>Salesworks Sales and Marketing Blog &#187; Marketing</title>
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		<title>“Push the Envelope…Give 110 %”</title>
		<link>http://www.salesworks.com/blog/marketing/%e2%80%9cpush-the-envelope%e2%80%a6give-110-%e2%80%9d/</link>
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		<pubDate>Wed, 23 Jun 2010 13:44:07 +0000</pubDate>
		<dc:creator>Lori Kittelberg</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b online marketing]]></category>
		<category><![CDATA[business cliches]]></category>

		<guid isPermaLink="false">http://www.salesworks.com/blog/?p=1219</guid>
		<description><![CDATA[As a copywriter and a former reporter, I’m always on the lookout for clichés in copy. A journalism professor drove this home for me many years ago by sharing his least favourite cliché: It’s every parent’s worst nightmare. Because really, how does someone else know what my worst nightmare as a parent is? I was [...]]]></description>
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		<title>Selecting the Right Colors</title>
		<link>http://www.salesworks.com/blog/marketing/selecting-the-right-colors/</link>
		<comments>http://www.salesworks.com/blog/marketing/selecting-the-right-colors/#comments</comments>
		<pubDate>Wed, 26 May 2010 19:17:38 +0000</pubDate>
		<dc:creator>Bryan Villanueva</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand Image]]></category>
		<category><![CDATA[Color Trends]]></category>
		<category><![CDATA[Corporate Color]]></category>

		<guid isPermaLink="false">http://www.salesworks.com/blog/?p=1085</guid>
		<description><![CDATA[How important is choosing the right color palette for your company image? This choice can have endless repercussions on your business. You want to send a positive message about yourself in your respective industry. Colors like blue and black may be great in sales, but in other arenas it can be downright depressing. Color is [...]]]></description>
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		<title>Brand Consistency – What it can do for your business.</title>
		<link>http://www.salesworks.com/blog/marketing/design/brand-consistency-%e2%80%93-what-it-can-do-for-your-business/</link>
		<comments>http://www.salesworks.com/blog/marketing/design/brand-consistency-%e2%80%93-what-it-can-do-for-your-business/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 17:49:05 +0000</pubDate>
		<dc:creator>Bryan Villanueva</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.salesworks.com/blog/?p=851</guid>
		<description><![CDATA[Establishing brand consistency throughout your company is about more than just setting the standards. Keeping your brand consistent, means you must uniformly brand yourself to your current prospects and existing customers. Brand inconsistency can have a significant impact your brand recognition. Brand consistency is not always easy. Putting your logo on all marketing material and [...]]]></description>
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		<title>The Top 5 Ineffective Marketing Habits</title>
		<link>http://www.salesworks.com/blog/marketing/the-top-5-ineffective-marketing-habits/</link>
		<comments>http://www.salesworks.com/blog/marketing/the-top-5-ineffective-marketing-habits/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:49:04 +0000</pubDate>
		<dc:creator>Bruce Ciarleglio</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.salesworks.com/blog/?p=820</guid>
		<description><![CDATA[Marketing is something everyone wants, but no one wants to pay for. While most partners see the value in getting their message out, few see the value in building a strategic marketing plan, complete with repetition and prospect nurturing. A lack of marketing directly correlates to a lack of sales opportunities. To fill your pipeline [...]]]></description>
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		<title>Is Marketing a Justifiable Expense in a Down Economy?</title>
		<link>http://www.salesworks.com/blog/marketing/is-marketing-a-justifiable-expense-in-a-down-economy/</link>
		<comments>http://www.salesworks.com/blog/marketing/is-marketing-a-justifiable-expense-in-a-down-economy/#comments</comments>
		<pubDate>Thu, 21 May 2009 22:17:16 +0000</pubDate>
		<dc:creator>Bruce Ciarleglio</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[A common question I hear is why should I waste my money marketing in a down economy? My answer is let&#8217;s think through this question and you can decide for yourself. First, we should consider that purchasing of business application software has not completely died. Companies are still buying software and will continue to buy [...]]]></description>
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		<title>6 Steps to Fill your Sales Pipeline</title>
		<link>http://www.salesworks.com/blog/marketing/6-steps-to-fill-your-sales-pipeline/</link>
		<comments>http://www.salesworks.com/blog/marketing/6-steps-to-fill-your-sales-pipeline/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:08:03 +0000</pubDate>
		<dc:creator>Dana Willmer</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.salesworks.com/blog/?p=341</guid>
		<description><![CDATA[Generating demand is the top goal for your marketing department. And getting campaigns in the field is one of the best ways to do that. So how can you make the most of the next few months, and generate a full sales pipeline to carry you through the year? The following 6-step process can help [...]]]></description>
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