Establishing brand consistency throughout your company is about more than just setting the standards. Keeping your brand consistent, means you must uniformly brand yourself to your current prospects and existing customers. Brand inconsistency can have a significant impact your brand recognition.

Brand consistency is not always easy.

Putting your logo on all marketing material and using the proper pantone color doesn’t cover it. Continue Reading…

Marketing is something everyone wants, but no one wants to pay for. While most partners see the value in getting their message out, few see the value in building a strategic marketing plan, complete with repetition and prospect nurturing. A lack of marketing directly correlates to a lack of sales opportunities. To fill your pipeline and drive revenues, avoid these common partner mistakes:

1) The Partner Thinks marketing is done, based on need.

Statistics show that once you stop your marketing engine, it will typically take you 8 to 10 months to start it back up again. A well-oiled marketing machine consistently and constantly trickles out a steady stream of prospects that are interested in talking with your company. Continue Reading…

A common question I hear is why should I waste my money marketing in a down economy?

My answer is let’s think through this question and you can decide for yourself.

First, we should consider that purchasing of business application software has not completely died. Companies are still buying software and will continue to buy it, even in a down economy. I am quick to agree that fewer companies are buying right now, but companies ARE still buying. If the companies that are looking don’t know you exist, you are losing opportunities.

Second, Continue Reading…

Generating demand is the top goal for your marketing department. And getting campaigns in the field is one of the best ways to do that. So how can you make the most of the next few months, and generate a full sales pipeline to carry you through the year?

The following 6-step process can help you develop and execute marketing campaigns that hit the mark with prospective customers, and generate leads for Sales to close. Continue Reading…